UPDATE: June 20, 2017, 5:27 p.m. EDT This story was updated to better reflect how the Timberwolves players will use Fitbit’s technology.
Fitbit is finally making the leap to the major leagues.
Fitbit and the NBA’s Minnesota Timberwolves have signed a deal to make the wearable maker just the seventh jersey patch sponsor in the NBA, as the league experiments with a brand new advertising opportunity. It’s the first time a wearable company has paired with an NBA team, giving the association its first official experience with fitness tracking.
New jerseys with the Fitbit patches will debut later this year during two exhibition games against the reigning champion Golden State Warriors in October at the 2017 NBA Global Games in China. Read more…